SANDE Strategy & Insight

Projects

Strategic content and insights, crafted for global PSPs, Fintech & Regtech leaders

Reports & Strategic Deep-Divers

Articles & Industry Insights

My Services

Where Market Research drives Growth

How understanding trends in global payments and regulatory compliance improves your business strategy

In-Depth Content

E-books, reports and white papers that showcase my clients' expertise and promote their thought leadership

Market Research

Analysis of regional payment trends and changing compliance rules which impact PSPs and Merchants

Blogs, articles and long-reads about topics that interest the audience of my clients: merchants, acquirers and risk professionals

Copywriting

About Me

Over 25 years of experience at the intersection of IT, Product Marketing, Risk Management and Global Payment Innovation

The Technical Foundation

Before entering the financial sector, I spent a decade at Hewlett-Packard in its Competency Centers. These strategic hubs were designed to cultivate deep technical expertise and drive innovation across specialized domains. This high-level environment taught me a rigorous, technical approach to solving complex business challenges and a passion for clear, expert-led communication.

The Industry Insight

That foundation led me into Product Marketing for Risk Management provider Syfact - acquired by Actimize - where I helped improve CMS platforms used by Fraud and KYC/AML departments of major Banks. I represented the company on the global stage—delivering product solution demos at major banks in New York, Amsterdam, and Brussels. This "on-the-ground" experience gave me first-hand insight into the technical, regulatory, and operational hurdles faced by Tier-1 financial institutions and fintechs.

The Strategic Content

For the past decade, I have written research-driven long-reads, reports, e-books, and white papers for global PSPs, Fintech and Regtech companies. By combining a product manager’s technical mindset with a researcher’s sensitivity to regional and regulatory trends, I create authoritative content that helps industry leaders navigate market opportunities, showcase expertise, and stay ahead of compliance changes.

"In our multicultural EMEA environment at HP, Shanty was remarkably dedicated. I was consistently impressed by her commitment to stakeholders and her ability to maintain a sharp focus on business objectives."

Hans Verbael, Global Regional Software Support Manager, HP

"Shanty has an innate ability to remain focused on the overall objective while executing with incredible attention to detail. She is capable of providing the deep contextual and historical insight that facilitates true understanding. Her support in sales and services ensured we were never surprised during critical situations."

Mogan Shieh Product Manager, Google AI Edge (ex-Syfact/Actimize)

"Shanty is one of the best technical authors I have worked with. Her attention to detail, research ability, and multilingual capability, coupled with strong communication skills, truly set her apart. She is a very capable and confident professional."

Gail Kent Account Manager, Kerv Digital (ex-Syfact)

"Shanty has a remarkable ability to take technically complex areas and quickly develop the insight needed to understand a market. Her dedication and multi-cultural sensitivity make her invaluable to any global organization."

Brian Hairston, Syfact VP Business Development (USA)

Get in touch!